In fact, don’t be surprised if Spider-Man: No Way Home reclaims the throne during one if not both weeks. Old (2.86), Candyman (2.76), The Conjuring: The Devil Made Me Do It (2.72), Spiral (2.65), and Malignant (2.46) all failed to hit the mark as well, so that may be one milestone this new entry won’t reach, even with a lack of any competition over the next two weeks. Halloween Kills came closest but suffered a historically bad fall after a $49.4 million start to earn just $92 million total. Aside from A Quiet Place Part II, no other horror film made it to $100 million last year. The first two films earned over $100 million, with the original having one of the best all-time December multiples of 16.21 after just a $6.3 million opening weekend. Scream 3 opened to $34.6 million in February 2000 and had a 2.56 multiple up to $89.1 million. The last time they waited 11 years to produce a new entry, Scream 4 opened to $18.6 million in April 2011 and finished with just $38.1 million, a 2.04 multiple. Scream’s $30.6 million is also the 15th best opening in general during the pandemic, a list populated by Marvel, sequels, Dune, and Jungle Cruise.Īll things considered, this is a very good opening for the film. Six of the higher January openings were also either sequels or the special edition of Star Wars.
A quarter century after the release of Wes Craven’s original, the 2022 chapter opened to $30.6 million, the 14th best January opening ever. Night Shyamalan’s Glass made $3.7 million in 2019 and Bad Boys for Life made $6.3 million in 2020 two months before the pandemic began. Scream (2022) or Scream 5, whichever you prefer, had one of the best Thursday previews for January ever, making $3.5 million. King of the Crop: Scream Dethrones Spider-Man: No Way Home with Solid Debut
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The latest entry in the Scream series appears it will only have to battle word-of-mouth, as its fans were eager for another taste of the knife over the holiday weekend. The latter is likely what prevented The Matrix Resurrections from getting itself to at least $50 million before word-of-mouth and Omicron kept folks indoors to watch it on HBO Max.
That and an exclusivity away from streaming services, of course. These days, familiarity is what lures people out of their homes and into the theaters. Familiarity breeds contempt… except at the box office.
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